What is Direct Web?

 

Direct web is that portion of your traffic that comes directly to your site via a search engine or a link you provide on another website. This is a highly targeted type of traffic that tends to have higher conversion rates than other types of traffic.

The problem with direct web is that it isn't always a reliable source of traffic. You can have a lot of direct traffic from sources that Google Analytics doesn't understand, and that can make it difficult to determine how visitors came to your website.

This is especially true of mobile traffic, which typically generates more direct web traffic than desktop traffic. You can't avoid having some mobile direct web traffic, so you need to keep an eye on it to ensure that your website is optimized for mobile.

Some other ways to prevent direct web from occurring are to optimize your site for search engines and make sure that you have a responsive design. This will help your site load faster and be more friendly for mobile users.

Aside from ensuring that you have a responsive design, it's also important to make sure that your site is secure. You may want to check your backlinks and see how many HTTPS links are linking to your site. This will give you a good idea of how much direct web traffic you are receiving from HTTPS sites.

If you have a secure connection to your site, this can actually increase direct web traffic as it makes it more likely that a user will click on your link. You can also look at your bounce rate to see if you're receiving any unusual spikes in เว็บตรง traffic from HTTPS sites.

There are other things that can cause traffic to be reported as direct web by Google Analytics. One of the most common reasons for direct traffic is when your users' browsers don't send a referrer to your website. This can be caused by a variety of technical issues, but it is possible to solve them.

Another issue that can cause direct web is when your web servers and domain name servers are overloaded with requests. This can happen if you have too many people working on your site and you don't have enough capacity to process the requests. This is a good reason to upgrade your web servers and use a domain name server that is less overloaded.

Some other problems can cause traffic to be reported as direct web in Google Analytics, including improper redirects. This can happen when you're using meta refreshes or JavaScript redirects. This can wipe out your referral data, which would lead to the traffic being reported as direct.

Direct web can also be influenced by larger changes to the web, such as the push for more secure connections. When you update your HTTPS website to be SSL-secured, this can increase your direct traffic since Google will see that the site is more secure and rank it higher in their search results.